How To Build Your Personal Brand

As a female professional it is important to understand that we all have a brand whether we realize it or not. There are two types of brands that we need to be aware of, one is our personal brand and the other is our professional brand. The latter of which is something I will discuss in a later blog post but is also very important!

So, what is your personal brand? An easy way to think about your personal brand is that your personal brand is what people are saying about you when you are not in the room. Sounds a bit catty right? The reality is that while these opinions may not necessarily be accurate, the underlying idea is that perception drives your personal brand. As Maya Angelou has said so eloquently, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

When building your personal brand it is important to do so with intention. As stated earlier, your personal brand will be the message you leave behind in every interaction you have so you must consider what that message would be. Do you want to leave a message of kindness behind, of excellent work ethic, or that of negative thoughts and feelings? Once you decide on the impression you want to leave the next step is to consider how you will leave this message behind.

Based on the theme of your personal brand message you need to determine what actions or speech would portray this message. As a female professional this part is of the utmost importance, since women tend to be scrutinized much more for their actions and speech, than our male counterparts.

In order to make sure you are able to implement and curate your personal brand you should start off small. This means that everyday you should be implementing one action that continues to revise and build upon the overall message you are trying to get across. This could be changing how you write texts/emails, your daily facial expressions (are you frowning or smiling constantly?) and finally your interaction with others. After awhile your personal brand message will be so strong that when you leave a room or meeting you will know what people are saying about you.

To understand how your personal brand is different from you professional brand , follow my weekly blog updates or find me on social media!